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Invalidity of Privacy Shield leads to Whatsapp number database more transparency A completely different order, but just as important: in 2020 the Privacy Shield scheme was declared invalid by the Court of Justice of the European Union. With this Whatsapp number database arrangement, organizations were able to demonstrate that American parties such as Mailchimp, ActiveCampaigns, Act-on or Hubspot provided sufficient guarantees for the protection of personal data. This turns out not to be the Whatsapp number database case.
The Privacy Shield scheme is not of the Whatsapp number database same order as the General Data Protection Regulation (GDPR). Transparency is important in the GDPR. Each e-mail recipient must have given explicit permission to receive the mailings and must know which data is stored Whatsapp number database and for what purpose. We expect to distribute more and more high-quality content via email in 2021. And then it is certainly to be expected that organizations' Whatsapp number database would like to do this transparently and according to the applicable rules. In 2021 it is expected that e-mail marketing will further professionalize in this regard and that more organizations will choose to outsource their e-mail activities to a European Whatsapp number database marketing party.
Online focus, All in all, we will see Whatsapp number database some technological developments in email marketing in 2021. In particular, a more integrated role of email marketing within data platforms. But the biggest trends will come from the increased online focus this year. Think of more mailings that: are controlled by data from CRM systems, respond to Whatsapp number database current events, and delight the reader with better content. And finally: we will spend more and more of these high-quality e-mails via a European ESP.