First-class marketing creates conflict, second-class marketing finds conflict, and third-class marketing seeks conflict. From Hongxing Erke being reluctant to open a member, about to go bankrupt, before the live broadcast room was Fax List deserted, to the Henan flood disaster donation of 50 million, to the live broadcast room with more than one million people online, to the recent omni-channel GMV breaking 100 million, it only took a week. The image is a domestic product, and a conscientious enterprise is stingy on itself (reluctant to give up membership).
Image B loves love, and wild donations to disaster-stricken areas (50 million angrily donated) are identity conflicts, causing users to be curious and follow. The creation of a topic is the so-called conflict, and there is actually only one motive behind it; but Fax List through different conflicts, both parties will gain supporters, so that the contacts of both parties are absorbed, and it is easy to stir up a topic again. The contrast of the image makes consumers proud of buying Hongxing Erke, implying the psychology of "I stand with caring enterprises", just like the social psychology of the group - I am also such a person. I can't donate a lot, can't I buy a 100 yuan Hongxing Erke? Let’s look at a few scenes first, a paragraph that went viral on the Internet: the boss Wu Rongzhao rode a shared bicycle to the live broadcast room in a hurry, just to thank the netizens, but the little yellow bike was also ridden away.
He kept telling everyone to consume rationally, and liked to place an order after he liked it. The more he restrained the user from Fax List placing an order, the more often the user wanted to place an order. In the live broadcast room, the lady picked up a pair of 249 shoes and said that our shoes are really expensive at 249 yuan, so that consumers should think about it before placing an order, and also listed that it may be cheap for some people, and expensive for some people.