Based on research, almost 75% of those people who eventually sign up to coaching programs, visit at least 5 related blogs before they make a decision to buy. Perhaps, these people are trying to make sure that the coach they sign up with has so much information to share and knowledgeable enough to coach them those things that they're dying to know about. This is the reason why it's highly recommended that you make blogging a part of your coaching business. It could be another overwhelming task on your list but it's something that can really help you out.
First step is to ensure that your blog is something that you, yourself would want to visit on a daily basis. It must be extremely attractive, easy to navigate, and it must contain compelling information. Aside from texts, load it up with images and videos as well. Your visitors would surely love the variety. As for the design, ensure that it would look professional. Remember, you would want your visitors to think of you as somebody who can help them get from point A to point B. So, unless you're coaching teenagers how to land a prom date, stay away from glitters, pinks, and baby blues.
Ask. Don't start writing your blog posts without really understanding what your prospects might be looking for. So, join them on forums and simply ask about the topics that they would want you to discuss or simply read their conversations. The best topics for your blog posts are the problems and challenges that these people are facing. They're going to love you if you share with them the best solutions or the best ways to overcome this.