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Users do not experience the core services or functions of the product Users do not experience the core services or functions of the product, and do not experience the aha moment executive email list of the product (more on this later). In this case, the following three core ideas can be used to improve retention. (1) Function retention Find key actions or key functions retained by users through data, and attract users to use functions by strengthening executive email list newcomer guidance and benefit subsidies (2) Content retention Discover and create content that users are interested in. On the official account, we attract fans through various channels.
And guide fans to view the high-quality content in the account through follow words to improve retention. (3) Retention through social interaction and interaction executive email list Help users to link more social relationships or interactions, such as facebook guide users to add 10 friends within a week, greatly improving the retention rate. 3. User and product mismatch Adjust promotion channels and find channels that match user portraits 04 Steps to improve retention 1. Ideas and steps to improve retention (1) Determine the executive email list core indicators of retention, whether it is to look at the retention of the next day or the retention of the week, and find a reasonable detection indicator.
Find out the elements that may affect the retention, carry out comparative analysis, and find the optimization direction through the comparison of various data. From executive email list promotion channels, access functions, content preferences, interactive behaviors, etc., make statistics from a series of behaviors that may occur when users contact the product. (3) Through data analysis, find optimization clues, formulate test plans, and executive email list small-scale test plans. To put it simply, finding the biggest intersection between retained users and user behavior is the conversion point we need to pay attention to.