conversion ratio of web visitors to Increase the special database conversion rate from lead to Create a global content strategy to support the achievement of Improve the reputation and social validation of the SOLUTION The first step was to analyze the digital situation of the company in each of the 10 factors special database of the 10 Business Factors method created by Juan Merodio , to have a fixed picture of the company's situation, and make a comparison with the main competitors to have a better defined context. Next, work was done on defining the most interesting target special database audience to focus actions on, based on current customers and conversion data from the last 6 months, in order to work on digital
marketing and sales actions from a micro special database marketing. With the public defined, the factors that had the most influence and were critical in achieving the objectives were prioritized, and a series of tests began to be deployed in parallel to detect the actions with the highest conversion, and all this with a special database strong alignment between the marketing and sales departments, working as almost a single entity. Results in 12 months Increase in traffic to the web by more than 125%. Increase in lead capture of 80%. 140% reduction in acquisition cost 110% reduction in special database Customer
Acquisition Cost (CAC). Sales special database increase of 240%. 2,756% positive ROI (return on investment) Results in 24 months Increase in traffic to the web by more than 320%. Increase in lead capture of 435%. 90% reduction in the cost of capturing 50% reduction in Customer Acquisition Cost (CAC). Sales increase special database of 390%. DOWNLOAD SUCCESS STORY IN PDF Share >> 3 Comments Name * Email * Web Comment I have read and accept the Legal Notice and the Privacy Policy Philip Trincado February 15, 2021 at 9:48 pm Reply Interesting case to special database study in detail. Greetings,