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You must have heard of Cha-Chae Foods. That’s right, the Cha-cha seeds we like to eat since we were young belong to their family. Their family doesn’t just have Cha-cha seeds.
Qiaqia Food was established on August 9, 2001. It is a modern snack food enterprise focusing on traditional roasted seeds and nuts and nuts, integrating independent research and development, large-scale production and marketing. And country email list the reputation has been continuously improved, and the economic and social benefits have increased year by year.
The performance report released by Qiaqia Foods on February 26 showed that in 2020, the revenue was 5.289 billion yuan, a year-on-year increase of 9.35%, and the net profit was 790 million yuan, a year-on-year increase of 30.89%. Today, we will specifically dismantle the construction of the private domain traffic of Qiaqia Foods.
1. Gamification scenarios to create user retention
Qiaqia Food has set up three menu bars on the official account, which is very interesting. They are [Activity Center], [Online Mall] and [Personal Center].
[Qiaqia Food] 3000-word dismantling and replicable private domain traffic gameplay
In the [Activity Center] menu bar, Qiaqia provides a wealth of game scenes, transparent factory live broadcast scenes, joint fan activities and newcomer gifts.
Qiaqia Sunflower Garden can be regarded as a game scene designed by Qiaqia for user retention. In this game scene, users can sow, water, fertilize, and harvest sunflower seeds in batches, allowing users to experience the experience from a single seed through mini games. From the whole process of making finished products, users can also choose the finished melon seeds they want to make in the backpack, such as cantaloupe seeds, caramel melon seeds, pecan seeds, pumpkin seeds, rattan pepper melon seeds and so on.
[Qiaqia Food] 3000-word dismantling and replicable private domain traffic gameplay
After the sown seeds are mature, they are cooked through the materials in the backpack, and finally ripe seeds are made, which can be sold, and the corresponding points will be obtained after the sale. Points can be exchanged for large-value coupons at the exchange center. The coupons include 49-20 coupons, 95-50 coupons, and 189-105 coupons, which are also quite a temptation for users.