Ubisoft Executive Defends NFTs, Claims Players Just Don't Get Them

Ubisoft was one of the first AAA game publishing organizations to bet everything with the ongoing NFT frenzy with Quartz. Following an outburst of online criticism from gaming communities and such, one Ubisoft executive has gone on record by explaining that gamers don't understand the worth that Ubisoft is trying to promote with its "Digit" NFTs.

Despite the fact that Ubisoft wasn't particularly effective with the test run of their clever NFT platform, the organization isn't giving up on Quartz or Digits anytime soon. In particular, the organization involved Ghost Recon Breakpoint as a method for weighing the players' interest in NFT-bound cosmetics, and one of its executives, Nicolas Pouard, claims that gamers "don't get it for now."

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Nicolas Pouard is the Vice-President of Ubisoft's Strategic Innovations Lab, and he talked about the negativity that the organization's NFTs were met with. On top of negativity, it's additionally worth pointing out that Breakpoint NFTs weren't particularly fruitful, either. According to Pouard, gamers "don't get what a digital optional market can bring to them." He mentioned that gamers accept NFTs are destroying the planet, and that the technology is utilized as a speculative tool and little else.

"The final stage is about giving players the opportunity to exchange their items," said Pouard. Indeed, the distributer offers that functionality as part of the Ubisoft Quartz marketplace, where Digits are sold much as some other NFT would be. Explaining the ins and outs of Ubisoft Quartz and its strongly negative outlook in the gaming communities is a layered issue, however, and Pouard's commentary about how this is a "perspective change in gaming" might not alleviate the gamers' interests.

The presence of live help elements in all contemporary Ubisoft games was at that point a point of worry for some, and the abrupt appearance and subsequent send off of Ubisoft Quartz (which could, possibly, underline live assistance features significantly further) annoyed vocal gaming communities. According to the interview that Pouard was a part of, Ubisoft accepts that its Digits are doing great, and will "continue to integrate."

One of the biggest computer game controversies of last year, Ubisoft's insistence on implementing NFTs is a significant point of contention for gamers around the world. Other AAA distributers will undoubtedly be carefully monitoring the situation and the related outcry. Since the well known distributer isn't going to abandon its Quartz NFT platform anytime soon, the experiment will undoubtedly continue, with the future of gaming microtransactions particularly uncertain.