Here is the first step to make the sender recognizable and increase the chances of opening emails: communicate via a valid and recognizable name by customizing the sender's domain. As in SMS Marketing sender customization via Alias, the messaging channel can send from a recognizable domain. This encourages openness and creates a E-Commerce Photo Editing Service relationship of greater trust with the recipients. So our first piece of advice is to customize the sender name and address and create subdomains linked to the company domain name for each communication purpose and need (e.g. customer service, info, no Answer).
The first part of the personalized subdomain must recall the type of communication for which it was created This way, the user can immediately recognize the sender and identify the subject line of the message. Using a subdomain instead of the company domain name is also a good practice. It protects against the possibility of them ending up on a blacklist and compromising associated company email addresses. 2. Use your brand domain in E-Commerce Photo Editing Service authentication methods Authentication systems are security measures that allow email providers to decide whether or not to deliver an email. They are used to verify the identity of the sender and to prevent fraudulent or spam attempts to the detriment of the recipient.
Using an authentication method (such as SPF, DKIM or DMARC) then allows you to make your email campaigns more easily identifiable by recipients. This protects your sending domain, triggering a virtuous cycle where: the user recognizes the sender the chances of opening emails increase risks of reporting spam are reduced the reputation of the sender is optimized deliverability increases The MailUp platform is already configured to use the SPF E-Commerce Photo Editing Service and DKIM authentication protocols for "system" domains. These are default and shared with all customers that do not have custom configurations. However, if you want to increase your brand awareness, our advice is to set up authentication using your custom domain. To find out how, follow our guide or ask our team of experts for advice.